China Live

China Live and 8 Tables, two high-end dining establishments in San Francisco, needed a visually compelling way to showcase their ever-evolving menu. The challenge was to capture the elegance of their cuisine and the unique dining experience in a manner that would engage both tourists and local food connoisseurs. They required a dynamic, regularly updated photo library to ensure their website and social media presence stayed fresh, reflecting their seasonal dishes and new cocktails.

The objective was to develop a comprehensive photo library that would not only improve their digital presence but also enhance their branding and marketing efforts. The photography needed to consistently highlight the restaurant’s upscale, authentic Chinese dining experience while engaging their target audience, driving both online traffic and foot traffic to the restaurants.

Led by our founder, Robert Birnbach, an award-winning photographer and former Global Photo Director for one of the world’s top 20 brands, our team developed a comprehensive photo library for China Live and Eight Tables By George Chen. We meticulously captured every detail, ensuring that the final imagery reflected the upscale, authentic dining experience the establishments offer. The website saw a notable uptick in traffic, as the refreshed imagery helped solidify the restaurant's online appeal and professional brand identity. This consistent, high-quality visual content enabled China Live to maintain a strong digital presence, positioning them as a top-tier dining destination in San Francisco’s culinary scene.